"Coach (COH) has fought for relevance in recent years, first introducing bling-laden products to attract younger shoppers and then bringing back more classic lines to appease its longtime customers. Yet all the while the company remained true to its roots: finely crafted leather bags. Now, as upstarts such as Michael Kors Holdings (KORS) and Tory Burch challenge its dominance of that market in the U.S., Coach is broadening its focus in hopes of ultimately becoming a full-fledged lifestyle brand that outfits customers from head to toe."