The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Where will Chanel showcase its next cruise collection?
a. Chicago
b. Seoul
c. Monaco
d. St. Petersburg
Answer 1: Choice (b) is correct. Chanel chose Seoul for the location of its cruise show next week. Chanel has six boutiques in Seoul.
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Question 2: According to Cathy Horyn, what gives authority to the fashion critic?
a. longevity
b. being free of influence
c. number of collections covered
d. choice (a) and (b)
Answer 2: Choice (d) is correct. Cathy Horyn recently said the following when asked about what gives authority to the fashion critic: "A couple of things: longevity and being free of influence. You've always got something influencing you, but you should work at keeping some distance from that. You just have to say what you think."
Question 3: How many catalogs does the Neiman Marcus group publish each year?
a. 4
b. 16
c. 55
d. 100
Answer 3: Choice (d) is correct. The Neiman Marcus Group publishes 100 different catalogues a year under its Neiman Marcus and Horchow brands, with a combined circulation of over 37 million.
Question 4: The number of multi-millionaires (those with net assets of £10 million or more) in Seoul itself has grown by ___ percent over the last decade.
a. 35
b. 50
c. 75
d. 100
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Answer 4: Choice (d) is correct. The number of multimillionaires (those with net assets of £10 million or more) in the city of Seoul has almost doubled from 2410 a decade ago to 4410 today, according a report by New World Wealth.
Question 5: LVMH will be selling a $1,400 smart watch by November 2015. Which brands are working together to make this happen?
a. Tag Heuer
b. Google
c. Intel
d. All of the above
Answer 5: Choice (d) is correct. TAG Heuer, owned by LVMH, will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple Inc.'s biggest Swiss competitor for connected timepieces. TAG Heuer formed alliances with Google Inc. and Intel Corp. to develop the watch, the company said last month.
Question 6: Which conglomerate is affiliated with 10 Corso Como Seoul?
a. Samsung
b. LVMH
c. Only The Brave
d. Shinsegae
Answer 6: Choice (a) is correct. Samsung is 10 Corso Como's partner in Seoul.
Question 7: Who is the most ethical high street fashion retailer?
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a. H&M
b. Zara
c. Marks & Spencer
d. The Gap
Answer 7: Choice (c) is correct. In 2014, Ethical Consumer magazine named Marks & Spencer the most ethical high street fashion retailer. It was one of only four clothing companies included in Ethisphere's 2015 Most Ethical Companies list.
Question 8: Who owns Theory, one of the largest contemporary brands worldwide?
a. Hugo Boss
b. Helmut Lang
c. Fast Retailing
d. The Prada Group
Answer 8: Choice (c) is correct. In 2000, shortly after Theory moved into the Japanese market, its local licensing partner Link International acquired the label. As a subsidiary of Uniqlo's parent company Fast Retailing, the newly formed Link Theory invested in the label's global expansion and in 2014, Theory reported global sales of approximately $670 million, making it one of the largest contemporary brands worldwide.
Question 9: According to Cathy Horyn, the Rei Kawakubo of today is _____.
a. No one
b. Chitose Abe
c. Thomas Tait
d. Nicholas Ghesquière
Answer 9: Choice (a) is correct. Cathy Horyn recently said: "Where is the Kawakubo of today? Or the Martin Margiela or the Helmut Lang: those people who really made a statement about their time? I don't think anyone is going to dispute what I'm saying; we just don't see those kind of people emerging now."
Question 10: Pakistan has ___ major fashion week(s) every year.
a. one
b. two
c. three
d. four
Answer 10: Choice (d) is correct. Four major fashion weeks — and a few less credible ones — take place in Pakistan every year: two prêt-a-porter weeks run by the Fashion Pakistan Council (FPC) in Karachi and two in Lahore run by the Pakistan Fashion Design Council (PFDC), alternating between ready-to-wear and bridal.
Answer Key: 1. (b) 2. (d) 3. (d) 4. (d) 5. (d) 6. (a) 7. (c) 8. (c) 9. (a) 10. (d)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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