The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: According to Angelo Flaccavento, who are haute couture's foremost dream-makers?
a. Viktor & Rolf
b. Ulyana Sergeenko and Frol Burminskiy
c. Maria Grazia Chiuri and Pierpaolo Piccioli
d. Karl Lagerfeld
Answer 1: Choice (c) is correct. According to Angelo Flaccavento, "Maria Grazia Chiuri and Pierpaolo Piccioli of Valentino aspire to the title of haute couture's foremost dream-makers. In fact, they might be the last couturiers left in the system who believe in the power of clothes to make you dream, which, in this era of pragmatic cynicism, is a relief."
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Question 2: What percent of all retail sales are captured by companies that have a brick-and-mortar presence?
a. 25
b. 55
c. 80
d. 95
Answer 2: Choice (d) is correct. A recent study by A.T. Kearney found that 95 percent of all retail sales are captured by companies that have a brick-and-mortar presence.
Question 3: Lucky Blue Smith, an 'Insta-famous' male fashion model, is also pursuing which creative field?
a. Design
b. Music
c. Art
d. Dance
Answer 3: Choice (b) is correct. "His fans love him," says Sheridan Smith, Lucky Blue's mother. "He has about 20 fan-pages. The funny thing is, most of these kids don't even know about his music. That's the next step — I don't think any young boy ever sees modeling as the end game. Wait till they see him playing drums."
Question 4: Prada is listed on which stock exchange?
a. Milan
b. London
c. New York
d. Hong Kong
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Answer 4: Choice (d) is correct. Prada is listed on the Hong Kong Stock Exchange.
Question 5: According to social media analytics firm Union Metrics, the average 'like' rate on Instagram posts for fashion brands is ____.
a. 2-3 percent
b. 4-5 percent
c. 6-7 percent
d. 8-9 percent
Answer 5: Choice (b) is correct. According to Union Metrics, the average 'like' rate on Instagram posts is 4.3 percent for fashion brands.
Question 6: For Ralph Lauren, 34 percent of its revenue comes from ______.
a. international markets
b. womenswear
c. sportswear
d. menswear
Answer 6: Choice (a) is correct. According to Janney Capital Markets analyst Eric Tracy, 34 percent of Ralph Lauren's revenue comes from international markets.
Question 7: Which global retailer just announced it'll open 400 new stores this year?
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a. H&M
b. Zara
c. Gap
d. Uniqlo
Answer 7: Choice (a) is correct. H&M is targeting opening 400 new stores worldwide within the current fiscal year.
Question 8: Which fashion brand calls its catalog a journal?
a. J Crew
b. Neiman Marcus
c. Anthropologie
d. Lands' End
Answer 8: Choice (c) is correct. Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. "We don't call it a catalog; we call it a journal," said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and "where the rolling heather meets the broad, brisk sky," as one recent spread detailed.
Question 9: Tory Burch launched in 2004. How much capital was initially raised?
a. $0
b. $12M
c. $45M
d. $100M
Answer 9: Choice (b) is correct. Tory Burch, launched in 2004, was co-founded — and co-funded — by Burch's then husband Christopher Burch, who put $2 million dollars into the venture. Mr Burch also helped to raise a further $10 million from other private investors.
Question 10: What percent of British people over the age of 50 have shopped online?
a. 15
b. 30
c. 50
d. 70
Answer 10: Choice (d) is correct. Over 70 percent of over-50s in Britain have shopped online, according to a 2013 survey by Age UK.
Answer Key: 1. (c) 2. (d) 3. (b) 4. (d) 5. (b) 6. (a) 7. (a) 8. (c) 9. (b) 10. (d)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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