The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1: Who recently bought the shoe brand Stuart Weitzman?
a. Saks Fifth Avenue
b. Coach
c. Nine West
d. Jimmy Choo
Answer 1: Choice (b) is correct. Coach Inc. recently bought luxury footwear company Stuart Weitzman Holdings LLC in a deal valued at up to $574 million.
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Question 2: In the US, people over the age of 50 own ____ percent of the country's financial assets.
a. 25
b. 35
c. 50
d. 80
Answer 2: Choice (d) is correct. In the US, people over the age of 50 own 80 percent of the country's financial assets and are responsible for half of the country's discretionary spending, according to AT Kearney.
Question 3: Who was the first mentor to Stacey Bendet of Alice + Olivia?
a. Marc Jacobs
b. Andrew Rosen of Theory
c. Tim Gunn of Project Runway
d. Mickey Drexler of J Crew
Answer 3: Choice (b) is correct. First a mentor to Stacey Bendet, Andrew Rosen of Theory also became an investor in Alice + Olivia in 2003.
Question 4: What is the sell-through for Mansur Gavriel handbags?
a. 70 percent
b. 80 percent
c. 90 percent
d. 100 percent
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Answer 4: Choice (d) is correct. Currently, Mansur Gavriel's sell-through at stockists — including Net-a-Porter, Barneys New York, Bergdorf Goodman, Colette and Opening Ceremony, which launched an exclusive range of colours in November — is 100 percent.
Question 5: What percentage of shopping malls in the US are expected to close or be converted into non-retail space within the next decade?
a. 5 percent
b. 10 percent
c. 15 percent
d. 20 percent
Answer 5: Choice (c) is correct. Real estate research firm Green Street Advisors predicts that 15 percent of shopping malls in the US will close or be converted into non-retail space within the next decade.
Question 6: Which two beauty brands recently included older women in their marketing campaigns?
a. L'Oreal and Nars
b. Nars and Cover Girl
c. Cover Girl and L'Oreal
d. MAC and Nars
Answer 6: Choice (a) is correct. L'Oreal and Nars have all cast noticeably older women as their campaign stars in recent years. Nars has cast Charlotte Rampling, 68, and Tilda Swinton, 53, as the faces of its "Audacious" range, while L'Oreal has appointed Diane Keaton, 68, Helen Mirren, 69, and Jane Fonda, 76, as brand ambassadors.
Question 7: Alexandra Hadjikyriacou is the founder of knitwear label House of HAD and earned her BA from Central Saint Martins. Where did she intern after her degree?
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a. Preen and Tom Ford
b. Burberry and Preen
c. Missoni and Tom Ford
d. Missoni and Burberry
Answer 7: Choice (a) is correct. Alexandra Hadjikyriacou went off and learned how to create a collection from start to finish through internships at Preen and Tom Ford.
Question 8: For 3.1 Phillip Lim, which product category represents the most growth potential?
a. denim
b. footwear
c. handbags
d. athletic wear
Answer 8: Choice (b) is correct. "[The product category that offers the most growth potential] is no doubt our footwear. We have really focused in on getting the product right — at the right price point — so now we have to get behind the category in a big way" says Wen Zhou of 3.1 Phillip Lim.
Question 9: What clothing item did Stacey Bendet of Alice + Olivia first create?
a. skirt
b. pants
c. dress
d. t-shirt
Answer 9: Choice (b) is correct. Stacey Bendet first created a pair of black slim-fitting pants, serving as the inspiration to develop her own line.
Question 10: All of the following are pillars of Elle Magazine EXCEPT:
a. fashion
b. beauty
c. lifestyle
d. celebrity
Answer 10: Choice (d) is correct. The five pillars of Elle Magazine include: fashion, beauty, culture, society and lifestyle.
Answer Key: 1. (b) 2. (d) 3. (b) 4. (d) 5. (c) 6. (a) 7. (a) 8. (b) 9. (b) 10. (d)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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