The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1:
[ Who saidOpens in new window ]
, “It’s not about what you wear, but how you live your life”?
a. Hans Feurer
b. Bernard Arnault
c. Frank Gehry
d. Oscar de la Renta
ADVERTISEMENT
Answer 1: Choice (d) is correct. "Style begins by looking good naked," Oscar de la Renta said in a 2013 interview with the U.K.'s Telegraph newspaper. "It's a discipline. And if you don't dress well every day, you lose the habit. It's not about what you wear, but how you live your life."
Question 2: All of the following are part of Vince's growth strategy EXCEPT ____.
a. maximize wholesale
b. develop designer collaborations
c. expand internationally
d. build brand awareness
Answer 2: Choice (b) is correct. Vince's Chief Executive Jill Granoff outlined a six-point growth strategy, "to win with product, maximize wholesale, accelerate [own] retail and e-commerce, expand internationally, build brand awareness and achieve organisational and operational excellence."
Question 3: What percent of Oscar de la Renta's sales come from outside the United States?
a. 2 percent
b. 10 percent
c. 20 percent
d. 33 percent
Answer 3: Choice (d) is correct. Today, approximately one-third of Oscar de la Renta's sales come from outside the United States.
Question 4: Which of the following metrics are important to Moncler's Remo Ruffini?
ADVERTISEMENT
a. brand perception
b. a rich product
c. number of prestigious stockists
d. all of the above
Answer 4: Choice (d) is correct. Moncler's Remo Ruffini pays attention to all three metrics.
Question 5: Who said, "[It] wipes the soul clean of the dust of everyday life. A cleansed soul restores enthusiasm, and enthusiasm is what we — and future generations — need most"?
a. Pablo Picasso
b. Nicolas Ghesquière
c. Bernard Arnault
d. Frank Gehry
Answer 5: Choice (a) is correct. Pablo Picasso was speaking of art's impact on the individual.
Question 6: Who is the main sponsor of the V&A's upcoming exhibit of Alexander McQueen's Savage Beauty?
a. Swarovski
b. Central Saint Martins
c. Virgin Atlantic
d. MasterCard
Answer 6: Choice (a) is correct. Swarovski is the main sponsor of "Savage Beauty" and has longstanding ties to the Alexander McQueen brand, dating to the mid-1990s.
ADVERTISEMENT
Question 7: Who said, ""I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful"?
a. Peter Copping
b. Hans Feurer
c. Alexander McQueen
d. Tomas Maier
Answer 7: Choice (b) is correct. Hans Feurer said, "I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer."
Question 8: For Vince, wholesale represents ___ percent and direct-to-consumer represents ____ percent of total sales.
a. 50, 50
b. 25, 75
c. 75, 25
d. 66, 34
Answer 8: Choice (c) is correct. This year, Vince's wholesale business is 75 percent of total, and direct-to-consumer is 25 percent.
Question 9: Which of the following countries is Moncler's largest market?
a. Japan
b. China
c. Italy
d. USA
Answer 9: Choice (a) is correct. Japan is Moncler's largest market.
Question 10: All of the following are true about the Fondation Louis Vuitton EXCEPT _____.
a. There are exhibitions featuring Yayoi Kusama and Takashi Murakami
b. The restaurant is named Le Frank
c. Louis Vuitton's SS15 fashion show was held there
d. Approximately 200 engineers worked over two years to create the necessary technology
Answer 10: Choice (a) is correct. Interestingly, there is no Yayoi Kusama on display, no Richard Prince, no Takashi Murakami or any of the other prominent artists that have collaborated with the brand in recent years.
Answer Key: 1. (d) 2. (b) 3. (d) 4. (d) 5. (a) 6. (a) 7. (b) 8. (c) 9. (a) 10. (a)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.