"'The Worst Quarter In Retail History.' That's how Henry Blodget described JC Penney's last three months of 2012, as same-store sales took an epic 32 percent nosedive. To be clear about exactly what a disaster that is, it means that for every $100 dollars JC Penney sold in a store around Christmas 2011, it sold only $68 in that store in Christmas 2012. That doesn't look like the beginning of the end for JC Penney. That just looks like the end."