The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Botmakers Who Rule the Obsessive World of Streetwear (Wired)
"The bot is essentially a web utility: The buyer picks a product and supplies payment and shipping information, and the bot does the buying at a predetermined time."
How a Custom Blazer in 90 minutes Just Might Change the Apparel Business (Washington Post)
"This is an experiment in the idea of mass customisation, in which clothes are made for an individual's preferences. It's a departure from the model of selling standardised, mass-produced goods that has dominated retailing for more than a century."
How Tech And Fashion Are Combining To Disrupt The Status Quo For The Better (Uproxx)
"With sensors designed to monitor biological functions, designers are able to create shirts, watches, even underwear that can track where we go, what we do, and how we feel doing it. Wearable tech is putting the power back in the hands of the people by giving them more information about their own lives."
Apple's Obsession with Fitness and Fashion is Hurting the Apple Watch (Mashable UK)
"Apple treats the watch like a Fabergé egg — artistically considered to the point where every design decision had just one answer and no other. That plays into Apple Watch-as-jewellery image but it's left fans of round watches — which many find aesthetically superior — out in the cold."
How IBM has Predicted the Future of Indian Fashion (Vogue India)
"Originally we were looking to make people's retail experience better, whether it's shopping, online retail, providing conversational shopping experiences, image-matching… But we realised these same building blocks can also be used in the design process. IBM Watson understands colours, styles and silhouettes in a very significant way."
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.