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Bits & Bytes | Fashion E-commerce in Europe, Olapic, Apps

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
London | Source: Wikimedia Commons
By
  • Kate Abnett

"Europe: Fashion World's Ecommerce Centre" (The Financial Times)
"Europe is at the heart of fashion innovation. Start-up entrepreneurs share why this is the right side of the Atlantic."

"With A Fresh $15 Million, Olapic Will Replace Brands' Stock Photos With Your Instagram Pics" (TechCrunch)
"Olapic, which helps brands boost sales with user-generated images from social media, has raised $15 million in new funding."

"Fashion Apps Continue the Trend for Mobile Swiping" (The Telegraph)
"Ecommerce now comes as easily to us as shopping on the High Street. Mobile commerce is the next horizon and we are more likely to be swiping our screens, rather than staring into them."

"Why an 'Amazon For High Fashion' is a Really Bad Idea" (High Snobiety)
"For anyone enamoured enough with fashion to spend several hundreds, if not thousands, on a single piece of clothing, surely the existing array of online retailers is sufficient? Do we really need a one-stop super shop to lump everything together in one lazy basket?"

"This Algorithm Just Solved Fashion" (Wired)
"Researchers at the University of Toronto have developed an algorithm that uses a combination of computer vision and machine learning to help you identify exactly where you are going wrong, by comparing you against a range of "fashionability factors"."

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