The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps" (Bloomberg)
"Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps."
"Apple and Fashion: A Love Story for the Digital Ages" (Vogue UK)
"'The technology is at last starting to enable something that was the dream of the company from the very beginning — to make technology personal. So personal that you can wear it.'"
"The Fashion Industry Is Pouring Money Into VR, With No Idea How to Use It" (Motherboard)
"I'm skeptical that virtual reality will 'disrupt' the fashion industry in the way that optimistic designers and executives are anticipating because their excitement seems to stem from a misunderstanding of the way that most people shop using technology."
"Why Retailers Are Missing Out on Mobile With Millennials" (Advertising Age)
"Chains Like Abercrombie, American Eagle, Aéropostale Simply Adapted Desktop Sites for Phones. Now They're Playing Catch-up."
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"Facebook Plans To Put Ads In Messenger" (TechCrunch)
"A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016."
"Fitbit Forecasts Sales Below Estimates on Slow Rollout of Models" (Bloomberg)
"Fitbit Inc. forecast revenue in the current quarter that fell short of analysts' estimates, saying the global introduction of their newest watches may push sales later into the year."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.