The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"For the First Time, Google Is Bringing Retail Ads to Image Search" (AdWeek)
"To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features."
"Condé Nast is Launching a 'Beauty Network'" (Racked)
"Condé Nast announced that it will be launching a 'new, socially-led beauty franchise,' called #TheLookIs."
"Jawbone Has Been Promising a Breakthrough Fitness Tracker for Years: Insiders Reveal Why It Keeps Falling Short" (Tech Insider)
"Now, as the wearables market turns suddenly gloomy, Jawbone may have one last chance to follow through on the fitness tracker it's been promising for years."
"Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed" (AdWeek)
"The move should help marketers better reach their targeted audience while also helping users see relevant reminders for products they're actually interested in or maybe have even forgotten to buy."
"Media Exec on Influencer Marketing: 'We Threw Too Much Money at Them'"
"An entire ecosystem has evolved around these social media stars, but there are cracks in the foundation."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.