The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Big Fashion Names Fund Shopping App" (The Financial Times)
"Spring is a direct-sales marketplace targeting young, twenty-something female professionals that combines the visual aesthetic of photo-sharing app Instagram with the compulsive swipe function of dating app Tinder and the 'favouriting' and 'following' components of Twitter."
"Lucky Magazine Gets an E-Partner to Shop With" (The New York Times)
"On Monday, Adweek reported that the magazine would not be joining Vogue and her sistren at their forthcoming quarters in the World Trade Center, but entering into a bicoastal arranged marriage with BeachMint, a so-called social commerce company based in Santa Monica, Calif."
"Western Brands Strive to Click with Chinese Shoppers" (The Financial Times)
"While the online fashion market in China may have huge potential, it is also fiercely competitive and price-sensitive, mainland retail analysts say. There is no cheap and easy way to break into the market, they add, even for brands that are household names in their home countries."
"Luxury Consignment Reseller Snobswap Grabs $700K to Bring Brick-and-Mortar Shops Online" (TechCrunch)
"The site is working with around 100 consignment boutiques currently (in varies stages of onboarding), who come from all over the U.S., including not only D.C., but New York, Miami, San Francisco, Las Vegas, and even Canada. It has also scored a couple of deals with larger secondhand clothing chains, including Second Time Around, for example, which has half a dozen stores signed up."
"The 'Bloomberg Terminal For Fashion' Tells Retailers Exactly What Consumers Want in Real-Time" (Quartz)
"In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers. Stores that have leftover inventory or are out-of-stock on bestselling items, now look to real-time data and analytics to ensure that supply and demand are aligned."
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.