The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Target Has a Secret App for Superfans, and It Looks like Instagram (Fast Company)
"It's used to connect the Target design team to the customer they're designing for. Target keeps the group at roughly 600 members. The larger incentive is that these fans get to be part of a feedback loop, seeing and sometimes trying products early, while encouraging Target to develop products that they will love to buy."
Louis Vuitton Expands E-Commerce Reach to Cover All of China (Jing Daily)
"Consumers from smaller cities will also be able to enjoy the brand's premium delivery service and convenient 7-days return policy. The news of this e-tail rollout comes just days after Louis Vuitton announced the lowering of its prices in China, in support of the Chinese government's tax-cutting efforts."
Nike's Digital Reboot Is Working (CNN Money)
"Nike oriented the strategy around its digital business, telling investors that sales through digital platforms would double to 30 percent of the company's roughly $36 billion in annual sales. And Nike finally launched a pilot programme with Amazon after resisting it for years."
Amazon Prime Day US Sales Bigger Than Last Year, Despite Site Issues (TechCrunch)
"The retailer is this morning claiming its Prime Day sales in the US are 'bigger than ever,' and grew faster than last year's Prime Day within the first ten hours of the annual sales event. Online shoppers spent 54 percent more in the first three hours of Prime Day this year."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.