The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Apple Watch's Success Has Created a Luxury Smartwatch Boom (Wired)
"According to research firm Asymco, the world's most successful watchmaker is Apple, with 2017 revenues eclipsing Rolex. It should have come as no surprise that traditional watchmakers were eager to join the gold rush to horology's newest frontier."
27 Percent of Apparel Sales Are Now Online (Retail Dive)
"Amazon is contributing to the rise of apparel e-commerce thanks to its expanding private label lines and services like its now widely available Prime Wardrobe try-before-you-buy service."
The Future of Luxury: First Comes the App, Then Comes the Store (Jing Daily)
"Despite China's love of online shopping, e-commerce platforms have discovered that having an online presence is no longer enough. By investing in brick-and-mortar stores, Alibaba is pushing forward the integration of online and offline retail to create a seamless omnichannel consumer experience."
China's Highest Earners Don't Use WeChat for Luxury (Jing Daily)
"According to a new report, marketing on WeChat for luxury brands could be a bust for the country's highest earners. When asked where they would usually read about luxury brands and their offerings, magazines surprisingly topped the list of options for respondents."
Amazon, Alibaba Drive Retail's Brand Growth (Retail Dive)
"Having been battered and thoroughly transformed by e-commerce, retail led category value growth for the second consecutive year, with a rise of 35 percent, the authors say. Two Chinese e-commerce giants, JD and Alibaba, drove the retail surge."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.