The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Report: The Hyper Growth of WeChat's Mini-Programs in 2018 (Jing Daily)
"Brands have noticed that mini-programmes are a very effective selling tool when used correctly. Thanks to the massive popularity of e-shopping festivals in China like 6/18 and Singles Day, fashion e-commerce mini-programs have exploded in growth."
Is Artificial Intelligence the Future of Sustainable Fashion? (Elle)
"As demand for fast fashion shows no signs of slowing — global clothing manufacturing expected to reach sales of $1.65 trillion by 2020 — the industry has been racing to put in place new technology that might save lives and ease our conscience."
Could In-Home 3D Body Scanners Change How We Shop for Clothes? (Racked)
"It's not hard to imagine a world where Naked Labs users can upload their body models to Nordstrom's e-commerce site and then see products in their size only. Naked Labs has been in conversation with both high-end and mid-tier brands about this."
Ebay Wants to Be the Place You Sell Your Sneakers—Again (GQ)
"Ebay, the only player in the sneaker game with a name your grandma would recognise, is still in all likelihood the category's leader. Chan says that eBay sells about half a million shoes every day — or one shoe every 1.5 seconds. But the platform is at risk of losing its pole position."
How Poshmark's Sellers Made $1b off the 'Social Mall' (Retail Dive)
"Founded in 2011 with a focus on women's fashion, which has since expanded to men's and kids categories as well, the company officially reached the $1 billion mark earlier this year — and there's no plan of stopping anytime soon."
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.