The glory days of backstage beauty are long behind us with front row makeup looks and social media “Get Ready With Me” videos taking its place. But true creativity and a-ha moments can still happen on the runway if we foster it.
The most inspiring fashion brands from Comme des Garçons to Balenciaga are able to satisfy customer desire and still make sales targets. The same can be done in beauty, writes Isamaya Ffrench.
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