BCBGMaxAzria Group
Latest News & Analysis
Marquee Brands Acquires BCBG Max Azria for $108 Million
The acquisition of the BCBGMAXAZRIA, BCBGeneration and Herve Leger brands — for an undisclosed sum — comes after the group filed for bankruptcy in March.
BCBG Max Azria: LA’s Contemporary Player
Lubov Azria and Joyce Azria tell BoF how BCBGMaxAzria trail-blazed the LA contemporary market, and has since expanded to include, among others, Hervé Léger by Max Azria and millennial-focused BCBGeneration.
