Diesel Premium Page

Diesel is the extra-ordinary fashion brand rooted in denim mastery, founded in 1978 by Renzo Rosso.

Diesel Premium Page

Diesel is the extra-ordinary fashion brand rooted in denim mastery, founded in 1978 by Renzo Rosso.

Diesel's live mosaic

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Vital statistics

  • 1978 Established
  • Private Type
  • 5,001 - 10,000 Number of employees
  • €1 billion+ Revenue
  • 675 (including concessions) Stores
  • Breganze, Italy HQ
  • OTB Parent Group

Company Snapshot

Company Snapshot

Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.

Despite its growth, Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso envisaged a brand that would stand for passion, individuality and self-expression.

Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.

Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses (under the creative leadership of Andrea Rosso) with leading companies: watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oréal), helmets (with AGV), headphones (with Monster), bikes (with Pinarello), strollers (with Bugaboo) and a complete home collection (with Foscarini, Moroso, Zucchi, Seletti and Scavolini).

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