Diesel Premium Page

Diesel is the extra-ordinary fashion brand rooted in denim mastery, founded in 1978 by Renzo Rosso.

Diesel Premium Page

Diesel is the extra-ordinary fashion brand rooted in denim mastery, founded in 1978 by Renzo Rosso.

Diesel's live mosaic

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Vital statistics

  • 1978 Established
  • Private Type
  • 5,001 - 10,000 Number of employees
  • €1 billion+ Revenue
  • 675 (including concessions) Stores
  • Breganze, Italy HQ
  • OTB Parent Group

Company Snapshot

Company Snapshot

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

While retaining its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.

Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. With the recent appointment of Nicola Formichetti as its Artistic Director, the brand is ready to continue to blaze its own trail.

Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.

Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L'Oréal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (furniture with Moroso, lighting with Foscarini, kitchen with Scavolini, tableware with Seletti, and wooden flooring with Berti).

Diesel is a truly worldwide organization, present in more than 80 countries with 5,000 points of sale, including over 400 mono-brand stores.

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