Victoria Beckham
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What the Mango Collaboration Means for Victoria Beckham’s Business
The deal is expected to help tip the company into profit for the first time and has got some speculating whether Beckham may one day eclipse her husband in money-making potential.
Inside Victoria Beckham’s Big Bet on Beauty
The line, which makes up more than half of the designer’s total business, is revving up its ambitions, with new retail partners and a new category launch: fragrance.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
Announcing Alexander McQueen and Victoria Beckham
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.