The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Innovation is booming in the multi-billion dollar textured hair sector, as a flurry of entrepreneurs seek to shake-up the formerly stagnant market with “wet” products like shampoos and conditioners and “dry” items such as wigs and extensions. In turn, retailers and investors are paying more attention to the natural hair segment, increasingly recognising its untapped potential — though there’s still work to be done.
“There’s this assumption that women of colour just know what to do with textured hair. That’s actually not the case,” said BoF correspondent Tamison O’Connor. “Social media has really helped with that, and on the company side its provided a direct line to consumers and a window into their needs.”
On the latest BoF Live, BoF’s O’Connor and Sheena Butler-Young and were joined by Isoken Igbinedion and Simone Kendle, co-founders of Parfait, a company that uses AI technology to provide consumers with custom wigs. Igbinedion and Kendle detail the white space they identified, and how they went from idea to execution and grew their brand.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.
While light on obvious social stunts, the 2024 Met Gala still had its share of trending beauty moments this year.
TikTok has birthed beauty trends with very little staying power. Despite this reality, labels are increasingly using sweet treats like glazed donuts, jelly and gummy bears to sell their products to Gen-Z shoppers.