Agenda-setting intelligence, analysis and advice for the global fashion community.
Join us for our next BoF Professional Masterclass on Thursday, May 16 at 16:00 BST / 11:00 EDT as BoF’s Diana Pearl, along with a panel of experts, break down the strategy that goes into creating a cultural moment that stands out, captures consumer attention and leads to a meaningful lift for a brand, whether in sales or affinity, on any budget.
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Exclusive to BoF Professional members.
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
