The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Influencers increasingly need to be multi-hyphenates in order to nab partnerships and ambassador positions with brands. Prestige gained through offline pursuits in particular, such as a 9-to-5 job, has become increasingly sought after — and those influencers are especially careful when selecting which brand deals to take on.
“Their content feels very authentic because they are not just always looking… [to sell to their following]. It’s really just about their lives in a lot of ways that are really relatable,” says Diana Pearl, BoF’s news and features editor.
At the same time, influencers are learning they cannot rely on one platform or one shopping event to make all their money. “Diversifying revenue streams for our creators and our marketers is incredibly important as the industry is evolving,” says Lindsay Jerutis, general manager of ShopStyle Collective of ShopStyle.
On the latest edition of BoF LIVE, BoF’s Lauren Sherman and Diana Pearl are joined by James Nord, founder of Fohr and Lindsay Jerutis, general manager of ShopStyle Collective of ShopStyle, to unpack what it means to be an influencer in today’s market and what brands look for in dynamic partnerships.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
The race to dress fashion’s biggest stars has gotten tighter — and brands are deploying fresh, social media-friendly tactics to generate buzz.
The Business of Fashion is seeking candidates for a six-month, part-time, paid reporting fellowship with our editorial team, designed to empower aspiring Black journalists.
The stylist is set to unveil a bi-annual print magazine and digital platform, with a team that includes Holly Shackleton and Fran Burns.