While menswear remains a fraction of the size of womenswear departments; it’s seeing new momentum. Men looking for both loungewear and pieces for social events are driving up demand in the category, and brands are responding with launches, relaunches and dedicated menswear stores. Euromonitor projects the category will grow faster than womenswear over the next four years, expanding to $547.9 billion by 2026, at an average annual growth rate of 5.8 percent, compared to 5.3 percent for womenswear.

“I think one big [factor driving this trend is] the casualisation of the menswear sector,” said BoF editorial associate Daniel-Yaw Miller. “Then a whole range of different trends in terms of how men engage with fashion and people who buy menswear engage with fashion.”

On the latest edition of BoF LIVE, BoF’s Cathaleen Chen and Miller are joined by industry insiders Chris Black, founder of Done to Death Projects and Christopher Morency, chief brand officer of Nanushka-owner Vanguards, to unpack what’s driving the unprecedented menswear boom.