The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
18th November at 16:00 GMT / 11:00 EST
Featuring Helene Phillips, SVP digital and client experience, global of Jimmy Choo and Rachel Waller, global vice president of channel innovation of Burberry, in conversation with BoF’s head of strategy Rahul Malik and director of research and analysis Diana Lee.
The Opportunity in Digital Fashion and Avatars Report — BoF Insights
The Opportunity in Digital Fashion and Avatars is an in-depth, quantitative report published by BoF Insights, a new data and analysis think tank from The Business of Fashion that arms business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
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This report is BoF Insights’ guide to digital assets in fashion, examining the rise of the metaverse and underlying technological, social and consumer shifts. The report concludes with a playbook on how to seize the opportunity. To explore the full report click here.
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The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.