The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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On March 22, 2024, at The Times Center in New York, The Business of Fashion hosted the BoF Professional Summit on New Frontiers: AI, Digital Culture and Virtual Worlds.
During an insightful half-day of programming, speakers from fashion leaders such as LVMH, Calvin Klein and e.l.f. Beauty joined tech companies like Roblox and Myntra as well as emerging start-ups Refabric, Vaayu and Altana.
Speakers exchanged thoughts on the industry’s pressing themes — making sense of advancements in AI, evolving with changes in digital culture and finding fashion’s place in developing virtual spaces. Discover key highlights and takeaways from the talks below.
The programming opened with New Yorker staff writer Kyle Chayka, whose latest book, “Filter World,” connects the rise of algorithmic feeds to a flattening of global culture and a growing sense of anxiety and fatigue among consumers.
Chayka shared insights on why brands need to re-emphasise curation and maintain consistent brand identity to avoid falling victim to a never-ending stream of transient trends.
Key Insights:
Artificial intelligence is exerting its influence across fashion’s value chain. That includes allowing brands to fill knowledge gaps across their sprawling supply chains, rapidly generate new designs while preserving a designer’s sensibility and enhance product search for customers.
Key Insights:
Speakers from legacy brand Calvin Klein and gaming platform Roblox as well as seasoned influencers discussed how they create differentiated moments and build intimacy with consumers in a noisy and flattened online culture.
Key Insights:
In the final session, speakers mulled on how designers and established brands can use virtual reality as a design tool and leverage blockchain in the aftermath of dying hype for web3.
Key Insights:
The BoF Professional Summit on New Frontiers: AI, Digital Culture and Virtual Worlds is made possible in part through our partners Ekimetrics, Zero10 and Invisible Collection.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.