The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The line, called SKKN by Kim, will be sold directly through the brand’s website, according to The New York Times.
The products, of which there are nine to start, cost a collective $630, placing it in a higher category than much of the celebrity beauty brand market and also making it more premium than her previous beauty ventures, including KKW Beauty and KKW Fragrance (both of which are now closed.) Next year, the line will be sold at a “major beauty retailer.”
SKKN by Kim is Kardashian’s latest venture. She is working with celebrity aesthetician Joanna Czech on the line while Coty has a 20 percent stake.
Learn more:
ADVERTISEMENT
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.
From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.