The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SuperOrdinary, which helps brands like Drunk Elephant, The Ordinary and Super Goop enter new markets or platforms, has invested $25 million in Bangkok-based Crea, the companies announced Nov. 17, in what is being widely seen as a bid by the former to increase its reach in the lucrative Southeast Asia region.
Crea manages brands’ operations both offline and online and aims to help businesses leverage stock across physical and digital channels. Its brand partners include Kiehl’s, Lancome and The North Face. To this point, SuperOrdinary has focussed mainly on bringing brands to Amazon and the Chinese market.
The deal will see the two companies form a cross-border platform network and expand both firms’ portfolios to grow into new markets. Crea aims to continue expanding across Southeast Asia, where it plans on launching in Vietnam, Indonesia and the Philippines in the near future.
Learn more:
ADVERTISEMENT
SuperOrdinary Adds Five New Brand Partners
The beauty company has added Herbivore, Necessaire, Malbec, Mario Badescu and Physicians Formula to its lineup.
This week’s round-up of global markets fashion business news also features Burberry’s trademark dispute in China, pan-African e-tailer Jumia and South Korea’s investigation into Coupang.
The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.
Local streetwear brands, festivals and stores selling major global labels remain relatively small but the country’s community of hypebeasts and sneakerheads is growing fast.
This week’s round-up of global markets fashion business news also features Senegalese investors, an Indian menswear giant and workers’ rights in Myanmar.