Arvind Fashions, which operates 28 brands in the Indian market, including Tommy Hilfiger and Calvin Klein, saw e-commerce sales grow 230 percent in 2020, according to an interview published in The Economic Times with chief executive Shailesh Chaturvedi.

Today, 20 percent of Arvind’s business happens online, through marketplace platforms such as Myntra, as well as its own channels, Chaturvedi said.

Meanwhile, Aditya Birla Fashion & Retail (ABFRL) saw e-commerce sales grow 45 percent during the last quarter, and beauty and fast moving consumer goods (FMCG) players Unilever and Marico have both said their e-commerce contribution has more than doubled in 2020 to around 5 to 6 percent of total sales in the India market.