The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Dior artistic director Kim Jones has designed the team’s official wardrobe for the next two seasons, marking the luxury brand’s first tie-up with a sports club.
Jones’ designs, which Paris Saint-Germain (PSG) players will sport off-pitch, span both casual and formal wear. Previously, PSG was tied to Hugo Boss.
The news follows last month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded team 3/1 favourites to win the Champion’s League.
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