The media group’s debut in-house collection was designed and curated by design director Nin Truong, who previously led design at streetwear label Stussy. The BeachFriendz capsule consists of summer clothing, including t-shirts and bucket hats. It launched August 5 on Highsnobiety’s online shop. 

The company said the capsule will be the first of many collections. Future lines will be produced both in-house and with collaborators. Highsnobiety said it plans to expand into other categories, including knitwear, later this year.

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Highsnobiety to Open Concept Store in Zurich Airport

The Berlin-based menswear, luxury and streetwear content-and-commerce company will open “Gatezero” on November 15 and sell products across ready-to-wear and accessories from Acne Studios, Ambush, Comme des Garçons, and more brands, as well as Highsnobiety’s own collaborations in these categories.