Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The RealReal Announces Layoffs, Store Closures

The RealReal store in Soho, New York
The RealReal store in Soho, New York. Shutterstock. (Shutterstock)

In an effort to cut costs, the luxury resale platform will lay off 230 employees and close four stores this year, the company said in an SEC filing Thursday.

The layoffs will affect 7 percent of its workforce. The RealReal will close its San Francisco and Chicago flagships, as well as two additional stores in Atlanta and Austin. The company will also shutter two consignment offices and reduce its office spaces in New York City and San Francisco.

The RealReal “will continue to evaluate its real estate presence as it deems appropriate to create efficiencies and to address trends in the marketplace and macroeconomic factors,” it said in the filing.

A number of retailers and brands have taken steps to reduce headcount in recent months. Earlier this week, Neiman Marcus Group announced plans to eliminate about 5 percent of its workforce. In January, Ssense laid off 138 employees, or also about 7 percent of its overall workforce.

ADVERTISEMENT

Last year, The RealReal announced it was on track to be profitable by 2024. In the past year, its shares have lost more than 80 percent of their value.

Learn more:

Can Fashion Resale Ever Be a Profitable Business?

Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Indie Brands Are Making This Fashion’s Biggest Olympics Ever

Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum