The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The apparel company has launched an Amazon storefront, it announced Friday, where it will start selling about 120 products from its in-house beauty line, VS Beauty, as well as products from its Pink brand.
The Amazon store is Victoria’s Secret first wholesale partnership, reflecting how the brand is experimenting with its business model after spinning off from L Brands last year.
Some 40 percent of its beauty sales happen online, and many shoppers had already been searching for VS Beauty on Amazon, Greg Unis, the brand’s chief executive, said in a statement.
Victoria’s Secret is the top-selling fragrance brand in the US, according to Euromonitor. The category accounts for 15 percent of its total revenue in the U.S., according to a 2021 investor presentation from the brand, and brought in $900 million last year.
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How Can Viral Amazon-Native Beauty Brands Grow?
Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.
The Japanese apparel chain will be launching its sister brand GU in the US later this year, targeting younger consumers with lower prices and a curated selection of trendy wares.
Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.
The online fashion retailer plans to update China’s securities regulator on the change of the initial public offering venue and file with the London Stock Exchange as soon as this month, a person with knowledge of the matter said.
The company, under siege from Arkhouse Management Co. and Brigade Capital Management, doesn’t need the activists when it can be its own, writes Andrea Felsted.