The Business of Fashion

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WHP Global Acquires Lotto Brand

WHP Global has acquired the intellectual property rights and logo trademarks of Lotto Sport Italia. WHP Global.

Darcey Sergison

18 August 2021

The New York-based brand management firm purchased the intellectual property rights to Lotto Sport Italia for an undisclosed sum. The deal adds to WHP Global’s stable of fashion brands, which already includes Joseph Abboud and Anne Klein.

Following the deal, Lotto Sport Italia’s leadership team will remain in place and continue to operate the brand in core markets in Italy, Europe, the Middle East and Africa. The companies plan to invest in expanding into new markets and products.

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