The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Auroboros, a London-based fashion brand specialising in physical couture and digital ready-to-wear, will debut its 14-piece virtual collection, titled Biomimicry, in June. The presentation, created in collaboration with Institute of Digital Fashion, will enable viewers to follow a live model dressed in the garments as they transform in real time.
With support from DiscoveryLab in partnership with Tony & Guy and the British Fashion Council, Auroboros will become the first fashion brand to present a solely digital collection at a major international fashion week. The collection will be available to purchase online after the show.
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.