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Latest News & Analysis
Beauty
Skincare Products Don’t Have Sell-By Dates. Should They?
An increasingly science-conscious beauty consumer is realising what formulators have known for years: that active ingredients lose their potency far quicker than brands would like to admit. But are “use by” dates really the answer?
Beauty
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.