Alex Mill
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The Rise of the Fast Fashion Converts
A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.
For Fashion Start-Ups, Which Bets Are Worth the Risk?
Since it relaunched in 2019, Alex Mill has doubled its sales for two years running. Here’s what the company has invested in — and what has paid off.
Announcing Alex Mill and Heidi Klein
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Six Things to Know About Selling Clothes in a Tough Market
Recently relaunched Alex Mill has enjoyed enough early success to open its first retail store ahead of schedule. But even with the backing of retail guru Mickey Drexler, startup life isn’t always easy.