Armarium

The company, launched in 2016, offered high-fashion in partnership with boutiques and stores.

BoF brought executives from across the industry together to discuss how fashion can reimagine the consumer journey to create competitive advantage, in partnership with Affirm.

The partnership is evidence of growing interest in the luxury rentals market.

From Uber to Spotify, ownership is giving way to on-demand services. What does this mean for fashion?

The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists.