The private equity firm will pour €56 million into the Swedish footwear-turned-lifestyle label after its online sales soared during the pandemic.
Axel Arigato
Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.
Eurazeo Brands Takes Majority Stake in Axel Arigato
The private equity firm will pour €56 million into the Swedish footwear-turned-lifestyle label after its online sales soared during the pandemic.
The Big Business of White Sneakers
Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
Can This Upstart Athletic Brand Take on Nike and Adidas?
The twins behind Athletic Propulsion Lab, footwear’s most ambitious brand, share their unique strategy to steal market share.
Will Luxury Streetwear Get Millennials Into Department Stores?
BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.