Birchbox
Why Subscription Boxes Flopped in China
Both global players and local upstarts have failed to make the business model work in a market obsessed with product discovery, but a different kind of box is making waves.
Can the Subscription Box Model Be Saved?
Beauty and clothing subscription boxes saw a surge in new customers during Covid-19. Can they navigate the business model's high costs and low retention levels?
Start-Up School | Chapter 6: Scale Your Business Carefully
Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.
Start-Up School | Chapter 6: Scale Your Business Carefully
Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.
Birchbox Eyes 'Casual Beauty Customers' with Walgreens Launch
Birchbox is among the many direct-to-consumer brands that are going brick-and-mortar as well as online to increase shopping options.
Birchbox Has Sold Majority Ownership to One of Its Hedge Fund Investors After Sale Talks With QVC Fell Through
"Viking Global has acquired a majority stake in the beauty startup after agreeing to invest around $15 million of new cash into the business."