Co-founders Katie Armour & Jane Warren

Fallon Hogerty

Lela Rose & Rita Konig

Katie Armour & Jane Warren

Katie Armour, Lela Rose, Jane Warren, Rita Konig

Erin Ogren, Joe Ogren, Andrea Ross, Aaron Albert

Frances Fontaine

Custom red and white matchbooks

Doreen Xia

Katie Evans & Fallon Hogerty

Alley Katz, John Jannuzzi, Jane Son

Derek Conrad, Cara Dorr, Michael Isselin

Kyle Shaffler & Lindsey Schluge

Rita Konig & John Derian

Breck Hostetter & Matt Heindl of Sesame Letterpress

Stephen Burrows

Party scene at Coach SoHo

Heidi Bianco, Anna Burke, Charlotte Barnes, Kristen Wilson

Grace Ehlers & Ashley Lopez

Guest, Shaun Jackson, Erin Ogren

Coach artisans showing party-goers their craft

Frances Fontaine and friends

Nykia Spradley & Jessica Cumberbatch

Guests

Matchbook-adorned cupcakes from The Cupcake Cafe

Joe Ogren, Shaun Jackson, Erin Ogren, Katie Armour

Alley Katz, Jane son, Ellen Moore

Katie Armour, John Derian, Fallon Hogerty