Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Deckers Brands
CEO & President
Vice President / General Manager EMEA
FP&A Director, EMEA
London, United Kingdom
Milan, Italy
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
BoF Careers gathers advice from recruitment executives, HR managers and DEI leaders from fashion brands and businesses on their top tips for emerging talent navigating fashion’s job market.
Fashion Industry Leaders on Upskilling Opportunities in the Workplace
BoF spoke to HR executives and talent experts at Alexander McQueen, On and Deckers Brands — global employers currently recruiting on BoF Careers — to understand what skills are most relevant to the fashion industry and how to upskill in them in the workplace.
Fashion Industry Leaders on Upskilling Opportunities in the Workplace
BoF spoke to HR executives and talent experts at Alexander McQueen, On and Deckers Brands — global employers currently recruiting on BoF Careers — to understand what skills are most relevant to the fashion industry and how to upskill in them in the workplace.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
What Fashion Recruiters Are Looking for in Job Candidates Today
BoF Careers gathers advice from recruitment executives, HR managers and DEI leaders from fashion brands and businesses on their top tips for emerging talent navigating fashion’s job market.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.