Hackett

From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.

From Burberry to Gucci to Ralph Lauren, fashion retailers are adding experiential elements like cafés and restaurants to their stores.

"The bad kits, bling jewellery and tight shorts won’t disappear entirely. But now fashion seems to have become a second career for an increasing