Peacebird
The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry
A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.
Looking for a Chinese Investor? Consider This.
After a brief lull in activity, Chinese investors could help drive next year’s M&A frenzy. But if past performance is anything to go by, there are reasons to exercise caution before signing on the dotted line.
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?
Is Suburbia China’s Next Retail Gold Mine?
Beyond Shanghai’s downtown shopping meccas, suburban malls and mixed-use developments on the outskirts of the city present an exciting opportunity for brands like Calvin Klein, Nike and Sephora who have begun to put down roots here.