Ulta Beauty
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.
Checking In on Wholesale
A bevy of multibrand retailers will give the clearest view yet on the consumer mindset. That, plus what else to watch for in the coming week.