The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Subscribe to the BoF Podcast here.
Jerry Lorenzo, the founder of Fear of God, wants to make his brand an aspirational-yet-attainable destination for consumers, and redefine what’s regarded as luxury. Fashion, he said, should be “equally comfortable as it is elegant.”
It’s a mindset he translates across Fear of God’s products, from its Essentials sub-brand, which sells items priced as low as $40, to the pieces that will appear on the runway on Apr. 19, when the brand is set to present its next collection in a show at the Hollywood Bowl in Los Angeles.
This week on The BoF Podcast, Lorenzo speaks with BoF’s editor-at-large Tim Blanks in a conversation at BoF VOICES 2022 about how the brand is pushing the boundaries of what’s considered luxury today.
“It’s luxury in a sense that you can see yourself in it,” said Lorenzo. “It’s aspirational in that sense, but it’s not a fantasy that is out of reach.”
The former CFDA president sat down with BoF founder and editor-in-chief Imran Amed to discuss his remarkable life and career and how big business has changed the fashion industry.
Luxury brands need a broader pricing architecture that delivers meaningful value for all customers, writes Imran Amed.
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
The fashion giant has been working with advisers to study possibilities for the Marc Jacobs brand after being approached by suitors.