The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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British Vogue’s editorial transformation over the past four years has been widely documented, but changes on the business side are equally noteworthy. Vanessa Kingori, British Vogue’s first female publisher (who works alongside editor-in-chief Edward Enninful), has taken more of a consultative role with advertising clients, focusing on the health of their brands, not just reach and impressions. Today, brands are more interested in how they can create human connections and innovate through Vogue’s channels, rather than just buying space on the printed page.
On the latest edition of The BoF Podcast, Kingori talks with BoF’s Imran Amed about the publication’s new business strategy, and how it ties in with the magazine’s focus on diversity, inclusion and sustainability.
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For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.
The New York Times’ chief fashion critic joins BoF founder and editor-in-chief Imran Amed to share her 2024′s Met Gala.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
The race to dress fashion’s biggest stars has gotten tighter — and brands are deploying fresh, social media-friendly tactics to generate buzz.