The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Ian Rogers moved to Paris from Silicon Valley in 2015 when he was appointed chief digital officer of LVMH, acting as a digital whisperer to C-suite luxury executives.
Today, as chief experience officer of Ledger — a security system that provides protection for digital currencies — he is uniquely positioned to speak to the opportunities being created as crypto technologies, gaming and fashion converge.
His insights are featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.
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Here, we share the full interview with Rogers, exclusively on The BoF Podcast.
Watch the fourth episode of The BoF Show, “Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine”
Explore the new report from BoF Insights, “The Opportunities in Digital Fashion and Avatars” here.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.