Alex Drexler

Since it relaunched in 2019, Alex Mill has doubled its sales for two years running. Here’s what the company has invested in — and what has paid off.

Recently relaunched Alex Mill has enjoyed enough early success to open its first retail store ahead of schedule. But even with the backing of retail guru Mickey Drexler, startup life isn’t always easy.

"Alex Drexler was not happy with the sock arrangement. Mr. Drexler was standing at his recently opened clothing store, Alex Mill, staring intently