Allyson Felix
Latest News & Analysis
Retail
How Athletes Went From Selling Merch to Building Fashion Brands
High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.
Retail
How Athletes Went From Selling Merch to Building Fashion Brands
High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.