Bjorn Gulden
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.
Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.
China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle
The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
What’s Adidas Going to Do With All Those Yeezys?
New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
Brands See an Uptick in Online Sales During the Covid-19 Crisis
As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.
