The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.

For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.

The land of sponsored posts and freebies is still very much the Wild West without a clear sheriff, but social media companies may ultimately have the biggest interest in keeping things clean.

Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.

In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.

The much-maligned Lincoln Center, New York Fashion Week’s main hub for the last seven seasons, has been given a makeover by IMG Fashion, the company that runs the event. So, how do the improvements measure up? BoF reports.

"Small wonder, then, that thriving alongside confirmed eccentrics is a new breed of self-promoters: editors, stylists and bloggers fanning out their